Kylie Jenner sold a majority stake in her cosmetics company for an incredible $600million on Monday, making front page headlines worldwide and setting social media ablaze.
Yet there was a noticeable lack of interest in the world’s youngest ever self-made billionaire’s triumph from one surprising quarter – her own family.
Indeed scrolling through the Kardashian-Jenner’s multiple posts in the past 24 hours, one begins to wonder if big sisters Kim, Khloe, Kourtney and Kendall are not in fact quietly seething about the achievement.
For while Kris Jenner had plenty to say on the subject – as Kylie’s momager she’s of course likely to be celebrating her own impressive payday – not one of her siblings had any comment.
Instead Kylie’s big sister Khloe Kardashian, 35, celebrated the ‘OG trio’ – the family’s original Keeping Up With The Kardashians stars – herself and sisters Kourtney and Kim.
Making a point? After Kylie’s historic business deal, Kylie’s big sister Khloe Kardashian, 35, instead celebrated the ‘OG trio’ – the family’s original Keeping Up With The Kardashians stars – herself and sisters Kourtney and Kim
Self promo: Like Khloe, Kim Kardashian was busy plugging her own business interests
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Kylie Cosmetics: Jenner launched her makeup line just four years ago, via Instagram
Peak Kylie: The reality star was busy promoting her range with multiple Instagrams on both her own page and her dedicated Kylie Cosmetics page on Tuesday, but did not refer to her deal
The post was in order to plug the trio’s new KKW fragrance, and is likely a contractually required part of her promotional duties.
But Khloe also shared a picture of her stunning home, while making no mention of Kylie’s huge achievement. A surprising omission from Khloe, who as KUWTK viewers will recall was for years one of the closest family members to the 22-year-old.
And Khloe wasn’t alone. Indeed aside from Kris, who insisted it is ‘truly a moment for our family to be proud’, not one of the Kardashian-Jenners acknowledged the huge payday in any form.
With a barrage of self-promoting posts on her multiple social media platforms, Kim was busy plugging everything from her Skims range to her Rodney Reed interview with Jenna Bush, and of course her KKW Beauty line and fragrances.
Ignoring Kylie’s triumph, the 39-year-old instead found time to congratulate Khloe’s bestie Malika Haqq and her sister on their new show, and celebrate her own make-up artist and collaborator Mario’s influencer award.
There were also more personal posts, professing her ‘love’ for husband Kanye West, and sharing a cute picture of daughter Chicago.
Well done guys! The Haqq sisters’ new show got a mention from Kim
‘No one deserves this more!’ Kim took a moment to celebrate her own make-up artist and collaborator Mario’s influencer award
Of course, before Kylie launched her $29 lipkits just four years ago, Kim was by far the most successful reality star in history, making millions with endorsement deals.
Yet while her own accomplishments remain impressive by any standard, her estimated $370million personal net worth is now dwarfed by that of the baby sister who just a few years back cited Kim as her biggest inspiration.
While Kim is surely happy her sister is doing so well, the ease with which Kylie has reached this milestone must grate on the mother-of-four.
For while Kylie launched her lipskits just four years ago with nothing more than an Instagram post, Kim worked steadily for more than two decades to reach her current level of success.
And of course it must feel strange to be pushed into second place by her sister, after years as the most successful member of the family.
‘I love him so much’: Kim shared her love for husband Kanye West with this Instagram post
Doting mom: Kim shared a sweet picture of Chicago to Instagram, shortly before news broke of her little sister’s business deal
As for Kourtney Kardashian, the last 24 hours have seen her plug her KKW beauty fragrance and her Poosh website via Instagram Stories, while Kendall Jenner simply posted an advert for her Proactiv range.
While the sisters promotional posts are understandable – they rely on social media to promote themselves and their personal projects, and may well have contractual obligations to fulfill – it is surprising that they haven’t found the time to thank their baby sister.
Instead it was left to a clearly delighted momager Kris, to explain how excited she and her youngest child are.
The 64-year-old told CNBC’s Squawk Box: ‘Yesterday was a really big day for Kylie and our team at Kylie Cosmetics. [It was] truly a moment for our family to be proud.
‘It’s kind of a crystallization of all our work… This is her baby and this is her dream, to build this beauty empire.’
Quick post: On Instagram stories, the last 24 hours have seen Kourtney Kardashian plug her KKW beauty fragrance and her Poosh website
Paid partnership: Kendall plugs Proactiv; the sisters rely on social media to promote themselves and their personal projects, and may well have contractual obligations to fulfill
Reality pays: Khloe shared a picture of her stunning mansion to Instagram
Kylie sold 51 per cent of her make-up and skincare businesses to beauty giant Coty – which owns around 77 brands including CoverGirl, Hugo Boss, Burberry, Rimmel and Max Factor – in exchange for the lump sum.
As for Kylie herself, in a statement, the mom of daughter Stormi said: ‘I’m excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world.
‘I look forward to continuing the creativity and ingenuity for each collection that consumers have come to expect and engaging with my fans across social media.’
Since the announcement, shares in Coty have shot up by 5 per cent – even though the deal isn’t expected to close until the third quarter of fiscal year 2020.
Kylie’s millions: How does $600m payday compare to the rest of the Kardashian family?
She’s just sold 51% of her make-up company, banking an incredible $600million.
So how does Kylie Jenner’s huge payday compare to the rest of the Kardashian family?
Kylie Jenner; Estimated net worth 1.2billion and counting
Like all her sisters, Kylie, 22, makes money from the family reality show, modelling gigs, and endorsements. However this is dwarfed by her makeup company, which started out as a single batch of 15,000 $29 lip kits which she self-funded and sold online to her Instagram followers in 2015.
With her beauty company now valued at 1.2billion, she has sold a controlling stake to CoverGirl owner Coty for $600million, making her officially the richest Kardashian and indeed the youngest self-made billionaire of all time.
Self made: Kylie Jenner, seen promoting Kylie Cosmetics , is worth more than 1.2billion
Kim Kardashian; Estimated net worth – $370million
The first member of the Kardashian family to find stardom was Kylie’s big sister Kim, 39.
After a couple of years lurking on the sidelines of fame as Paris Hilton’s friend and sometime stylist, she was catapulted into the public eye when an intimate sex tape was leaked in 2007. While Kim was by her own account ‘devastated’, her mother Kris Jenner saw an opportunity and took over, guiding Kim to win a $5million payout via a lawsuit against the company, and signing up the newly notorious family for their own reality show.
This year Kim’s net worth is estimated at $370million by Forbes, which put her at number 26 on the magazine’s 2019 list of America’s Highest-Paid Celebrities. The mother-of-four’s money mostly comes from her share of the Keeping Up With The Kardashians show pay check and her KKW makeup line, which produced $100million in revenue just last year. She has also made millions from her computer game, Kim Kardashian: Hollywood.
She supplements this income with endorsements, recently confirming she gets offered up to $1million for a single sponsored Instagram post.
She said she turned down that particular offer because her husband Kanye West didn’t like the ‘fast fashion’ company because ‘they would knock off Yeezy all the time.’
Her rapper husband has called himself a billionaire, and according to Forbes Kanye earned $150million over the past year, putting him at number three on the magazine’s World’s Highest-Paid Entertainers 2019 list.
Sister act: Kylie’s big sister Kourtney, Kim and Khloe promite their KKW fragrance Diamonds together
Kris Jenner; Estimated net worth – $90million
When her daughter’s sex tape with ex Ray Jay hit the internet, Kris Jenner took control, negotiating so well that the reality star continues to make money from royalties today.
Indeed it is all thanks to Kris that fleeting infamy became something more. Shortly after the sex tape leaked she signed up the entire family for their eponymous reality show, which premiered that same year. KUWTK is currently in its 17th season, and she remains the executive producer.
She also operates as the family momager – a nickname she likes so much she trademarked it – taking a percentage cut of her children’s earnings whenever she negotiates their deals.
While at 30million her social media presence is a fraction of her daughters, Kris also occasionally scores endorsement deals of her own, including a Fendi campaign with Kim and her daughter, North West.
According to the website CelebrityNetWorth she is worth around $90million, however if she negotiated Kylie’s Coty deal, it will mean a huge payday.
Khloe Kardashian; Estimated net worth $40million
Along with the family reality show, and endorsement deals, Khloe has her own clothing line, Good America, which is sold in department stores and online.
Kourtney Kardashian; Estimated net worth $35million
The bulk of Kourtney’s income comes from the family reality show, and endorsement deals. She is currently promoting her Diamond fragrance line with sisters Kim and Khloe.
The mother-of-three’s net worth is estimated at $35million, according to Money.
Caitlyn Jenner; Estimated net worth $100million
Famous first as an Olympian, Caitlyn for years received a pay check for appearing on KUWTK.
Since divorcing Kris Jenner, she has left the money-spinning show, and come out as a trans woman. She paid her bills with her own spinoff chronicling her life as a trans woman, and released a tell-all autobiography.
She currently stars on the British reality show I’m A Celebrity Get Me Out Of Here for which she is being paid $648,000, according to The Sun newspaper.
Her net worth is estimated at $100million.
TV role: Caitlyn Jenner is currently appearing on British reality show I’m A Celebrity
Kendall Jenner; Estimated net worth $30million
Like her sisters Kendall cuts a paycheck from Keeping Up With The Kardashians.
However she combines this role with life as a high fashion model.
High fashion: Kendall Jenner walks the runway in Rome last month
Rob Kardashian; Estimated net worth $10million
It will come as no surprise that Rob is the least wealthy of his siblings. Still, with an estimated net worth of $10million, the single dad is still a wealthy man.
Rob made his money by appearing on Keeping Up With The Kardashians and his short lived spinoff show. He stepped back from KUWTK last year, now making only occasional appearances for which he is thought to be paid $50,000 an episode. He also has a sock company, Arthur George.