{"id":138975,"date":"2019-12-02T19:53:14","date_gmt":"2019-12-02T16:53:14","guid":{"rendered":"https:\/\/www.dailymail.co.uk\/femail\/article-7743845\/John-Lewis-reveals-Christmas-decorations-changed-used-ten-years-ago.html?ns_mchannel=rss&ito=1490&ns_campaign=1490"},"modified":"2019-12-02T19:53:14","modified_gmt":"2019-12-02T16:53:14","slug":"john-lewis-reveals-how-christmas-decorations-have-changed-from-what-they-used-to-be-ten-years-ago","status":"publish","type":"post","link":"http:\/\/wardoon.net\/so\/john-lewis-reveals-how-christmas-decorations-have-changed-from-what-they-used-to-be-ten-years-ago\/","title":{"rendered":"John Lewis reveals how Christmas decorations have changed from what they used to be ten years ago\u00a0\u00a0"},"content":{"rendered":"

As families across the country start putting the decorations up now that December is here, they’re likely to shun traditional colour schemes and real trees, in favour of fake pines adorned with pink dinosaur baubles. <\/p>\n

John Lewis has analysed how decorations have evolved since 2009, with traditional colour schemes replaced with quirkier options a decade on. <\/p>\n

Ten years ago, green, red and gold baubles were all the rage, but now shoppers prefer subdued colours such as blush pink and copper adorning their tree. <\/p>\n

Because the demand for more personal and creative decorations has increased over the years, retailers are now producing a wider range of Christmas<\/a> items, such as gin and cheese advent calendars and dinosaurs baubles.<\/p>\n

While people shunned fake trees for the real deal in 2009, a rise in quality alternatives means that people will invest more in faux-pines. <\/p>\n

\n
\n
\"John<\/div>\n

\"John<\/p>\n<\/div>\n

John Lewis looked into the difference between Christmas decoration trends in 2009 vs 2019, and found that households in the UK have moved on from small, traditional trees<\/p>\n<\/div>\n

\n
\n
\"In<\/div>\n

\"In<\/p>\n<\/div>\n

In 2009, red, golden and green and silver baubles were all the rage, and buying individual baubles was a struggle <\/p>\n<\/div>\n

Dan Cooper, Partner and Head Christmas Buyer at John Lewis said: ‘In 2009, we typically thought a thin bit of red or gold tinsel mixed with some round baubles and a few lights attached to a heavy adapter meant we were ready for Christmas.’<\/p>\n

‘Ten years on the UK tastes have become so much more adventurous and sophisticated.’<\/p>\n

He continued: ‘Artificial trees have grown in quality and popularity, and become several feet taller. Ten years ago 4ft trees dominated the range sold by John Lewis, but today 7ft trees are our most popular with 9ft trees growing in popularity,’ he added.  <\/p>\n

‘UK households are now more likely to decorate their Christmas tree in sophisticated colours of white, blush, green or copper than bold colours, such as red or gold, which were the favourite colours ten years ago.’<\/p>\n

\n
\n
\"In<\/div>\n

\"In<\/p>\n<\/div>\n

In 2019, people moved on from vibrant colours in favour of copper, blush pink and white or clear tones <\/p>\n<\/div>\n

\n
\n
\"Individual<\/div>\n

\"Individual<\/p>\n<\/div>\n

Individual baubles are more popular than ever, and new creative options even include pink dinosaurs (pictured) <\/p>\n<\/div>\n

‘Upside down trees which were popular in 2009 are no longer sold by John Lewis. Instead, pre-lit trees are on-trend and this year for the first time they have overtaken un-lit trees.<\/p>\n

‘One of the biggest changes in trends has been in Christmas baubles. In 2009 most of us bought traditional round baubles and there were very few individual ones. John Lewis sold santas, butterflies and angels.  <\/p>\n

‘These changes have been driven by a growing culture of entertaining, Instagram and innovation in Christmas decorations which have become much higher in quality and therefore last much longer, making us more likely to invest in them.’   <\/span><\/span><\/p>\n

\n
\n
\"In<\/div>\n

\"In<\/p>\n<\/div>\n

In 2009, big round baubles were very popular, especially in green, red and gold. Light garlands were also smaller than they are today <\/p>\n<\/div>\n

\n

Christmas decorations trends in 2009 vs 2019 <\/h3>\n
\n
\n
\n
\n

2009<\/span> <\/p>\n

COLOUR SCHEME:<\/span><\/p>\n

Green, gold, red and silver <\/p>\n

ARTIFICIAL VS REAL TREES<\/span><\/p>\n

With less options for realistic artificial trees, the majority of people still turned to real pines to decorate their homes. <\/p>\n

Upside down trees were also very on trend in 2009.  <\/p>\n

PRE-LIT CHRISTMAS TREES<\/span> <\/p>\n

Pre-light trees were a relatively new concept that few were willing to try. John Lewis only stocked one.                    <\/p>\n

LIGHTS<\/span><\/p>\n

The average light garland counted 160 light bulbs for a 6ft tree. <\/p>\n

TINSEL <\/span><\/p>\n

Red, gold and green tinsel garlands were very popular and traditional in style and colour. <\/p>\n

BAUBLES <\/span><\/p>\n

Baubles were round, traditional in colour and people bought them in sets. Individual baubles were hard to find. <\/p>\n

TREE TOPPERS <\/span><\/p>\n

Tree toppers were already popular, but their shape remained traditional.    <\/p>\n

NATIVITY SETS <\/span><\/p>\n

John Lewis only sold one nativity set in 2009. <\/p>\n

ADVENT CALENDARS<\/span> <\/p>\n

 Chocolate advent calendars were the main type being sold on the high street, while ‘fill your own’ and pictures were rising as alternatives.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

\n
\n

2019<\/span><\/p>\n

COLOUR SCHEME:<\/span><\/p>\n

 Copper, white or clear, blush pink<\/p>\n

ARTIFICIAL VS REAL TREES<\/span><\/p>\n

With their quality increasing over time, an increasing number of people have turned to reusable artificial fake Christmas this year. <\/p>\n

Retailers are also stocking more artificial pines than ever.   <\/p>\n

PRE-LIT CHRISTMAS TREES<\/span> <\/p>\n

Pre-lit Christmas trees enjoyed a surge in popularity over the last decade. They are made with LED bulbs. <\/p>\n

LIGHTS<\/span><\/p>\n

The average light garland counts 480 light bulbs for a 6ft tree. <\/p>\n

TINSEL <\/span><\/p>\n

People now go for more creative options such as iridescent white and rainbows. <\/p>\n

BAUBLES <\/span><\/p>\n

Baubles now come in all colours, shapes and sizes. Animal shaped baubles and even dinosaurs are now readily available to buy. <\/p>\n

TREE TOPPERS<\/span> <\/p>\n

Still very popular and more varied. . John Lewis noted two thirds of their tree toppers were shaped like angels. <\/p>\n

NATIVITY SETS <\/span><\/p>\n

Much more varied than they were in the past.  <\/p>\n

ADVENT CALENDARS<\/span> <\/p>\n

Demand for varied advent calendar has exploded in recent years, and retailers are offering more and more eccentric ones. <\/p>\n

This year, M&S and Waitrose and Partners have released cheese advent calendars. Gin and wine calendars are also extremely popular now. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As families across the country start putting the decorations up now that December is here, they’re likely to shun traditional colour schemes and real trees, in favour of fake pines adorned with pink dinosaur baubles.  John Lewis has analysed how decorations have evolved since 2009, with traditional colour schemes replaced with quirkier options a decade […]<\/p>\n","protected":false},"author":1,"featured_media":138976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10221280388112155_325455220908133":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[23],"tags":[],"class_list":["post-138975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\nJohn Lewis reveals how Christmas decorations have changed from what they used to be ten years ago\u00a0\u00a0 - 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